Aldi is the UK’s 5th largest grocery retailer and has always had a reputation for staying behind the digital curve. This episode explores some of the bizarre history behind Aldi’s purposeful delay in adopting consumer-facing digitisation. Surely won’t they lose out to their competition by not keeping up pace?
This is the second and final instalment that challenges if all digital transformations within a sector or across a sector are created equally.
WHAT CAN YOU LEARN FROM THIS EPISODE?
- How the cost of capturing shoppers data outweighs the benefits of how that data would be used
- Why online shopping is not on the future Aldi roadmap
- Another great example of why a business transformation or market threat, does not always need a digital response
- A must listen for all business and digital transformation specialists
“It wasn’t until 2002 when they introduced barcode scanning… I found it remarkable how a cashier could remember thousand’s of product codes.” – Bobby
RESOURCESBlog post: Launching your ERP into the clouds
Blog post: Unclouding – do you need a cloud exit strategy?
First part of this episode: Episode 2 – Booking the trend
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