3. Staying Behind the Digital Curve

Aldi is the UK’s 5th largest grocery retailer and has always had a reputation for staying behind the digital curve. This episode explores some of the bizarre history behind Aldi’s purposeful delay in adopting consumer-facing digitisation. Surely won’t they lose out to their competition by not keeping up pace?

This is the second and final instalment that challenges if all digital transformations within a sector or across a sector are created equally.

WHAT CAN YOU LEARN FROM THIS EPISODE?

  • How the cost of capturing shoppers data outweighs the benefits of how that data would be used
  • Why online shopping is not on the future Aldi roadmap
  • Another great example of why a business transformation or market threat, does not always need a digital response
  • A must listen for all business and digital transformation specialists

QUOTES

“It wasn’t until 2002 when they introduced barcode scanning… I found it remarkable how a cashier could remember thousand’s of product codes.” – Bobby

RESOURCES

Blog post: Launching your ERP into the clouds
Blog post: Unclouding – do you need a cloud exit strategy?
First part of this episode: Episode 2 – Booking the trend

CHECK IN WITH BOBBY

Visit me at: bobbyjagdev.com

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2 thoughts on “3. Staying Behind the Digital Curve

  1. Pingback: Episode 2 – Booking the trend | Bobby Jagdev

  2. Pingback: Unclouding – Do you need a cloud exit strategy? | Bobby Jagdev

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