A journey into the traditional bookstore and how chains such as Waterstones and Barnes & Noble challenged digitisation of their market. They did this by not just focusing on digital things. This is the first part of a two part episode.
WHAT CAN YOU LEARN FROM THIS EPISODE?
- How the marketing methods around digital transformation are negatively influencing digital roadmaps
- Why all business transformations don’t have to be digital
- How Waterstones and Barnes & Noble responded to Amazon’s digital attack on their market by doing something very undigital and completely counter-intuitive
- A must listen for all business and digital transformation specialists
“Your not just buying the story within the book, your buying the story of that physical book itself.” – Bobby
RESOURCESBlog post: Launching your ERP into the clouds
Blog post: Unclouding – do you need a cloud exit strategy?
Next part of this episode: Episode 3 – Staying behind the digital curve
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